1928® Official Site | Vintage Jewelry, Fashion Jewelry, Bridal Jewelry

posted on 02 Jul 2015 21:09 by chillyfactory4688

For those shopping sites for jewellery who love all things vintage...1928 is for the chic fashionista on the hunt for affordable antique and vintage inspired jewelry and accessories. Our designers take cues from all your favorite eras and fuse them with the latest Online fashion jewellery trends. MORE...

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Digital must meet television some day. This year, most ecommerce companies In India have come up with their television commercials, realising they cannot ignore the massive reach of the medium anymore. The latest brand to join the bandwagon is Bangalore-based online imitation jewellery retailer, Voylla that sells fashion jewellery and accessories for men, women and kids.

With the ecommerce market slated for a massive growth in India and gems and jewellery being a much sought after category bought online, Voylla is all set to create buzz with a couple of TVCs and social media engagement activities around the festive season. The brand has roped in McCann Erickson for its #AlwaysBeautiful campaign directed towards the young Indian woman who loves pampering herself with jewellery.

The campaign has two ads inspired by the hashtag naming trend - #windowshopping and #ridofromeos that depict how easy it is to buy through Voyllla's mobile enabled website.

The #RidofRomeos film opens with a young girl at cash counter, standing next to a dude wearing reflector shades. While the guy coughs to draw her attention, she girl looks back at the guy intently making the guy think that he has got her attention. The young woman suddenly whips out an earring from her bag and is seen checking herself out in the reflection of the guy's sunglasses. She next whips out her phone, browses through Voylla's website for a similar piece, clicks buy and walks away leaving the guy perplexed.

The #windowshopping film breaks with a young woman crossing a jewellery store's window while shopping, which has on display a beautiful necklace. While she stops in excitement and tries to adjust. Go look at author erika kong's website online jewellery store.the necklace around her neck in the mirror reflection, she catches the eye of the salesman inside the showroom. To know about revealing tips about online jewellery and also on detail info, look at these awesome web sites.The woman unaware of the leering, loves the necklace around her neck and the next moment is seen surfing through the Voylla website for a similar necklace, clicks buy and walks away.

Conversations are being triggered on social media with the ad hashtags. While the campaign hashtag has inspired the #AlwaysBeautiful Karwa Chauth contest where women need to post pictures with their husbands and share the secret of looking beautiful, the brand is running a #RidofRomeos contest on Twitter where women need to share stories on how they got rid of a romeo.

Connecting with the TG

Voylla wanted to make its presence felt with this campaign and it seems to have managed that, especially with its hashtag-driven naming convention. The ad films highlight the ease of navigating and buying on the Voylla mobile enabled website, anytime, anywhere. It has also been targeted well to the urban modern woman who'd rather pamper herself than seek attention from men.

Inviting stories through the contest and encouraging users to watch the ad, is done well. However, the jewellery brand would have jewellery online shopping to do a lot more to encourage conversations on social media this festive season. The use of multiple hashtags (in this case, three) in a single campaign might lead to fragmented brand conversations on social media; sticking to #AlwaysBeautiful would be a good idea.

Voylla, which is looking to scale up its presence in the international market and also get into the precious jewellery category with funding, could add more talking points to its social media campaign. The TVC has undoubtedly created awareness amongst its target audience that is spoilt for choices with so many online imitation jewellery etailers in the country.

Author: Vinaya NaiduCo-Founder and Blogger at Lighthouse Insights. A student of life, art and building relationships. Love to read just about anything and strongly believe that books make a beautiful world.... Viewfullprofile>

How You Can Find Excellent Handmade Jewelry

posted on 03 Jun 2015 17:27 by chillyfactory4688
Chances are that you are no stranger to finding handmade jewelry, and that experience will help you out a lot. Nobody, not even people with tons of jewelry hunting experience know all of the places they should be looking. This is because there are always new places cropping up--that's just the way that it is. It is possible that you can find handmade jewelry in lots of surprising places. So there are many nice surprises waiting for you out there, and here are a couple of good suggestions.

If you want to find literally anything, flea markets are a great place to go in the US to find what you want. People come to these informal markets to set up stands to sell the things that they have brought. And you can very often come across jewelry of all kinds including the handmade variety. Until you go to one of these flea markets, you'll never know what is available. Some of these gatherings are very specific when it comes to what they sell. You can find these flea markets in local papers. They tend to advertise most during the summer months.

Etsy.com is the best portal through which to buy and sell homemade things. It's easy to find a giant selection of jewelry that has been handmade by regular folks. One of the things that makes Etsy so great is that it has been around for a really long time. There is a bigger trust factor here. Don't ever forget, though, that you're still buying from another person.

This means that you need to do your research--which is true no matter who you are buying from or where you are buying from. As you already understand, it is still possible to have a less than fun experience when you shop locally. Still, though, Etsy is incredibly popular and millions of people have purchased through it over the years.

The estate ads in your local newspaper are great for finding handmade jewelry. Just in case you would prefer a lot more facts regarding SITE TOPIC GOES HERE head to or alternatively right now.All newspapers in cities of good size will have handmade jewellery listings like these. An estate sale is a notice that the belongings of a certain estate are available for sale. What frequently happens is you can find older jewelry pieces that were handmade a long time ago. Sure these pieces might be a lot more expensive but sometimes these sales also have auctions. I have read about some very nice vintage jewelry being found in estate sales. Always remember that finding handmade jewelry, online or off-line, should be fun for everyone involved. The reason you want to find is that the jewelry makes you feel good inside. Although we have discussed many interesting things. Discover blogger xavier reed's blog site bridal jewellery sets.in this article, this is not the end! Definitely far from the end of the tale, you will find handmade jewelry in more ways than you can imagine.